Art for the Earth, a PwC fundraising initiative to support WWF’s conservation work, returns to London city’s riverside path from 25 September to 12 October 2025, showcasing nature-inspired pieces for purchase.
Housed in the windows of number 7 'More London' (between London Bridge station and the River Thames), the exhibition invites passers-by to pause for a moment and take in the striking art available for silent auction – offering a brief moment of connection to the natural world in the heart of the city.
Art for the Earth offers three ways to support the cause:
- The Art for the Earth Shop: opening this weekend, the shop features nearly 100 original artworks, including some from PwC employees, all proceeds going toward WWF. Access here from 20 September.
- The Silent Auction: launching September 25 and running until midnight on October 12, the action includes the artworks featured in the window exhibition. Bidders can register and submit their highest offers - winners will be notified after the auction closes, with payments processed via JustGiving. Register here from 25 September.
- Donation: By donating to the initiative, people will be entered into a prize draw where they can win an exclusive piece of art or a WWF animal adoption.
Since 2020, Art for the Earth has raised nearly £40,000 for WWF’s conservation efforts. This year’s campaign continues to spotlight the power of creativity to inspire action and protect the natural world.
Whether you’re strolling to spot the tiger on the Thames, browsing the online shop, or placing a bid, you can help support WWF’s vital work to restore habitats, protect wildlife and champion a future where people and nature thrive together.
